• Stuart David

    Soooo the designs aim is built on confusing people that they’re using Google then basically?

  • Mambo Man

    Bing, please stop innovating…I can’t keep up.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    Is there any reason why they decided to change their design? In my own opinion the old one is better than the current design.

  • Mathi Rajan

    It is okay if Innovation is not for people of your kind.

  • Mathi Rajan

    UxDs are always aimed improving customer experience and it may never get approval for confusion.

  • Mathi Rajan

    You might need to wait until the official launch to discover the reason, making a judgement without understanding the full context is not going to help.

  • http://www.22by4.com/ Sundeep Reddy

    Bing should close their R & I dept. if they have one… all they are doing is copying Google.

  • Kevin E

    They do online focus groups and surveys. I have taken part in a few of them over the last year or so. The changes made so far are pretty subtle compared to some of the other ideas I have seen.

  • Stephen Lella

    Well, I don’t think the ranking algorithms are changed at all. But, with the brighter call-to-action button (the now really orange magnifying glass), it appears Bing’s trying to get more searches done per user.

    Similar to Google, Bing’s trying to generate more ad impressions hoping to yield more clicks of these ads.

  • https://twitter.com/ Julia Bismati

    Ah, I’m getting the whole Bing strategy here: some subtle changes that will eventually look more and more like Google with every passing day.

    Keep on “innovating” Bing. I’m cheering for you.

  • http://www.it-sales-leads.com/ Barbara Mckinney

    I’m not making a judgement Mathi. It’s my personal opinion.

  • Robert Cerff

    And all Google has done is copy the Ask 3D interface. ;)