SEO-friendly website design and development
A thorough guide to making sure that your website design and development is 100% SEO-friendly.
Topic: Web design
17 excellent product page examples (And what to steal)
Boost conversions with 17 inspiring product page examples. Get best practices for standout designs, interactive elements, and user content.
Technical debt in SEO: When to fix vs. when to ignore
Every crawl uncovers thousands of issues. Learn to separate urgent blockers from low-priority tasks with a repeatable prioritization system.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Google updates image SEO best practices to say use the same image URL for same image across your pages
Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.
WordPress pages or posts: Which should you use?
Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
Templates, tactics, and tips from 1,000 high-converting pages
What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.
Why SEO often fails before it even begins
SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth.
How to restructure your website using personas: A guide for better results
Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
Website redesign SEO checklist: Retaining and improving SEO
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T
A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
How to create an awards page that adds authority to your website (plus 7 examples)
Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
The static homepage is dead
Why every web page needs a purpose.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.
Google News new design being tested
This is currently a limited trial but changes to Google News may impact some publishers.
WordPress 5.9 launches with full site editing
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Google rolling out new Top stories design on desktop
The change comes two years after the last redesign.
Your website doesn’t need to cater to everybody — and that’s OK
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of today.
Google to experiment with more desktop search changes after favicon/black ad label rollout
Expect more changes to how your search snippets in Google search are rendered on desktop.
Google rolling out desktop search redesign with black “Ad” label, favicons for organic results
After several months of being live in the Google mobile results, Google has launched the new design on desktop.
How to recognize a lost cause in SEO projects and request for proposals (RFPs)
Without giving away specific details in a proposal, here are some key indicators to assess if a client's team will actually support your recommendations.
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design change.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Multi-brand digital initiatives: Thinking web system, not web site
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
SMX Overtime: 3 tips to maximizing visual search potential
Digital agency CEO and author Kristopher Jones offers tips on making budget-friendly video and why formatting images correctly matter for page speed.
Google officially rolling out new search bar with sticky header, rounded search bar
After months of testing, Google is rolling out the new search bar for the search results page.
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top shape.
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will be able to manage an […]