Bing Testing Recipe Data In Search Snippets

Bing is testing showing recipe schema markup in the search results.

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Bing is now testing showing recipe answers including the recipe overview, ingredients, steps and related recipes directly in the search results snippets.

Jennifer Slegg spotted this test on Bing this morning and shared a few screen shots of it in action. We cannot replicate this on our end yet.

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These special snippets are likely coming from the recipe schema markup deployed by this web site.

Bing is probably testing to see if searchers like the interface in the search results or if they prefer to click through to the main search results.

Google has also done a lot around recipes in the search results in the past and has also tested showing schema data directly in the snippets.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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