Topic: Jennifer Slegg

Google Targets Two European Link Networks

Over the weekend, Google has sent out mass link penalty notifications throughout Europe for those sites partaking in specific link networks with the goal of manipulating their rankings in Google. Google’s Johannes Mehlem posted on Twitter that Google has “taken action on one European and one German linking network.” We have taken action on one […]

Explainer: How Google’s New SSL / HTTPS Ranking Factor Works

Last Thursday, Google launched a new ranking signal to give HTTPS sites a ranking boost, a small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as well as the […]

SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost

The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal” for now, but one that may become stronger over time because Google […]

SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account […]

Google’s Quality Rating Guide Leaked Again; Here Is Version Five

Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the […]

SearchCap: The Day In Search, August 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Tools Reports Adds Percentage Changes Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the […]

SearchCap: The Day In Search, April 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets […]

SEO

Day Two: Search Marketing Expo West 2012 Live Blog Recap

SMX West day two is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Beyond The Google AdWords Tool: Advanced Keyword Research Tactics, BruceClay.com Building Buzz On Facebook: Getting Liked & Shared, Search Engine Roundtable Building […]