Bing Updates iPhone App: Bar Code Scanning, Social Integration & More

This morning, Microsoft’s Bing iPhone App was updated to include new search and social features. I was able to play around with the new features this morning and I wanted to share my experience with you.

In summary, the new Bing iPhone app includes:

  • Improved products with landing page, results, details and instant answer
  • Details with description, reviews and offers
  • Image/bar code recognition of products
  • Blended search including updates from your Twitter and Facebook networks when you do a search on the client
  • “What’s hot” domain with xRank/Twitter tag cloud/feeds
  • Business List and Map View integration

The most interesting addition to me is the camera view, where you can scan products and bar codes and Bing will return pricing information. I have one of those air duster cans on my desk, so I scanned that with the Bing iPhone app and it returned prices and descriptions from around the web. This feature somewhat reminds me of Google Goggles but with limited features. Here are screens:

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

It worked surprisingly well!

The next neat feature is integrating Twitter and Facebook directly in the app. I hooked up my Twitter account, which seemed to simply provide me an alternative to using or a Twitter app. Instead, I can view Tweets from my friends, search them, and reply back via the Bing app. Here are some screen shots:

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

Bing iPhone App Updated 6/22/2010

They have an additional interface to reply to tweets or easily retweet them.

I then moved over to the movies section and checked out Toy Story 3:

Bing iPhone App Updated 6/22/2010

Here is a local theatre with play times and locations for this movie:

Bing iPhone App Updated 6/22/2010

I clicked on the map icon to get driving directions:

Bing iPhone App Updated 6/22/2010

Here is the new shopping experience on Bing’s iPhone App:

Bing iPhone App Updated 6/22/2010

I then navigated to laptop computers:

Bing iPhone App Updated 6/22/2010

Then I clicked on the filter icon on the bottom right to only show Apple Computers:

Bing iPhone App Updated 6/22/2010

These are just some of the new features on the new Bing App. You can check it out on the iTunes Store and download it for free.

Related Topics: Channel: Mobile | Microsoft: Bing | Microsoft: Bing Mobile | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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