Google Adds Photos To Some Location-Based Search Results


seattle-serp

Google has announced a minor change to its search results page for some geographic-based queries. To fill in the white space that used to appear next to the small map, Google is now pulling in user-contributed photos from its Panoramio photo-sharing site. (Marketers: This is another reason to start using Panoramio if you’re not already.)

It’s a bit unclear what kinds of searches will trigger the photos. It works for searches like seattle and paris, and yellowstone national park, but doesn’t show for searches like mount rushmore national park, grand canyon national park, or death valley national park.

deathvalley-serp



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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2 COMMENTS ON Google Adds Photos To Some Location-Based Search Results

nickstamoulis,

This is a great new little benefit, thanks for mentioning Panoramio, I will start to incorporate this alongside Flickr in campaigns, now there is a great reason to do so!



Oliver,

This looks like a great little feature and will be good to see photos from other people of the areas that can be searched for.




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