7 steps to scale your content creation process in the world of AI
Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.
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Benu Aggarwal's latest articles
Local search in 2024: Key trends and tactics for marketers
Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.
7 key 2024 search trends to watch and 3 top priorities
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
Visual optimization must-haves for AI-powered search
Boost your SERP visibility with this three-step strategy for optimizing visual assets and gain SEO insights from a real-world case study.
Future-proofing digital experience in AI-first semantic search
Get ahead of the curve and deliver a seamless user journey with these 10 AI-driven semantic search strategies.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
8 steps to a successful entity-first strategy for SEO and content
An entity-first strategy can help you achieve a significant lift in organic search visibility and inclusions in rich results. Here's how.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.