Google AdWords Testing New Drop-Down Navigation Ad Extension

Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs?

As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site.

In Clinkunbroomer’s screenshot below, you can see the advertiser is using both traditional sitelinks — for subscription plans and broader content categories — and the new drop-down extension in the same ad to give users more options to get where they want to go.

Adwords I am looking for Extension

A Google spokesperson said the extension is being beta tested in the U.S. now and gave us this statement:

“Ad extensions — such as phone numbers, images, seller ratings — have long provided people with additional, useful ways to find the information they need on the web.  In this case, we’re testing a ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site.”


Related Topics: Channel: SEM | Google: AdWords


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Pat Grady

    Golden Earring redux… sitelink love!

  • Pat Grady

    Sitelink steroids!

  • Adam Cirlincione

    …and all covering up the organic results to boot; another Jab at SEO by Google!

  • Kim Clinkunbroomer

    Hi Ginny,

    Thanks for the mention!

    I got some feedback from my Google Rep on this Beta. The button text can be customized (I don’t know the character limits). Of course the drop downs can be customized too. This Beta cannot be enabled in the UI, instead everything, (button text, dropdown text, and landing page url’s), need to be submitted to Google and they will set things up.

  • Ginny Marvin

    Great, thanks for the added info, Kim!

  • Ginny Marvin

    Hi Bryant! — See Kim’s update in the comments below regarding advertiser control.

  • Link Worx Seo

    I do not like it. Believe the added extensions for the ad that can be added is enough already. If you wanted to get more specific about what you want, doing a more specific search.

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