Google AdWords Testing New Drop-Down Navigation Ad Extension

Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site. In Clinkunbroomer’s screenshot below, you can see […]

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Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs?

As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site.

In Clinkunbroomer’s screenshot below, you can see the advertiser is using both traditional sitelinks — for subscription plans and broader content categories — and the new drop-down extension in the same ad to give users more options to get where they want to go.

Adwords I am looking for Extension

A Google spokesperson said the extension is being beta tested in the U.S. now and gave us this statement:

“Ad extensions — such as phone numbers, images, seller ratings — have long provided people with additional, useful ways to find the information they need on the web.  In this case, we’re testing a ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site.”

 


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About the author

Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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