Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs?
As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site.
In Clinkunbroomer’s screenshot below, you can see the advertiser is using both traditional sitelinks — for subscription plans and broader content categories — and the new drop-down extension in the same ad to give users more options to get where they want to go.
A Google spokesperson said the extension is being beta tested in the U.S. now and gave us this statement:
“Ad extensions — such as phone numbers, images, seller ratings — have long provided people with additional, useful ways to find the information they need on the web. In this case, we’re testing a ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site.”