Sign up for our daily recaps of the ever-changing search marketing landscape.
Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs?
As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an advertiser’s web site.
In Clinkunbroomer’s screenshot below, you can see the advertiser is using both traditional sitelinks — for subscription plans and broader content categories — and the new drop-down extension in the same ad to give users more options to get where they want to go.
A Google spokesperson said the extension is being beta tested in the U.S. now and gave us this statement:
“Ad extensions — such as phone numbers, images, seller ratings — have long provided people with additional, useful ways to find the information they need on the web. In this case, we’re testing a ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site.”