The Google AdWords blog announced a new match type, a modifier to broad match that let’s you be more specific on your keyword targeting than the normal broad match. This is currently being testing in the UK and Canada and it is named the broad match modifier.

How does it work? Put a plus symbol (+) directly in front of one or more words in a broad match keyword. The example given by Google is, “the keyword formal +shoes will match the search “evening shoes,” but the keyword +formal +shoes will not.” Here is a chart that breaks down most of the match types:

To learn more about this test, see the Google Help center. Also, George Michie has many examples of how this can work.

Related Topics: Google: AdWords | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz