Google Back Above 72% Market Share: Hitwise

Google surpassed the 72% market share level again, according to the latest numbers from Experian Hitwise. For Google, the May 2010 market share of 72.17% is up slightly over April. Yahoo and Bing, meanwhile, both saw slight declines according to Hitwise. Google hasn’t been above 72% on the Hitwise chart since last December, when it […]

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Google surpassed the 72% market share level again, according to the latest numbers from Experian Hitwise. For Google, the May 2010 market share of 72.17% is up slightly over April. Yahoo and Bing, meanwhile, both saw slight declines according to Hitwise.

Hitwise May

Google hasn’t been above 72% on the Hitwise chart since last December, when it reached 72.25% market share. Bing’s market share (above) of 9.23% is also its lowest since last December (8.92%).

Of course, as Danny Sullivan recently suggested, it’s sometimes best to take these numbers with a grain of salt because search engines can manipulate what counts as a search.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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