Google Back Above 72% Market Share: Hitwise

Google surpassed the 72% market share level again, according to the latest numbers from Experian Hitwise. For Google, the May 2010 market share of 72.17% is up slightly over April. Yahoo and Bing, meanwhile, both saw slight declines according to Hitwise.

Google hasn’t been above 72% on the Hitwise chart since last December, when it reached 72.25% market share. Bing’s market share (above) of 9.23% is also its lowest since last December (8.92%).

Of course, as Danny Sullivan recently suggested, it’s sometimes best to take these numbers with a grain of salt because search engines can manipulate what counts as a search.

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Terry Whalen

    Hi Matt,

    Do you know what Google’s search share is when you include the search partners network?




    @Terry Whalen

    I’m pretty sure these figures include the search partners network.

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