Contributor

Michael King

About Michael King

An artist and a technologist all rolled into one, Michael King is the CEO and founder of digital marketing agency, iPullRank focused on technical SEO, content strategy and machine learning. King consults with enterprise and mid-market companies all over the world, including brands like SAP, American Express, Nordstrom, SanDisk, General Mills, and FTD. King's background in Computer Science and as an independent hip-hop musician sets him up for deep technical and creative solutions for modern marketing problems. Check out his book “The Science of SEO” from Wiley Publishing.

Michael King's latest articles

SEO

How SEO moves forward with the Google Content Warehouse API leak

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.

Michael King | May 30, 2024 at 1:52 pm ET

Generative Engine Optimization (GEO)

How Search Generative Experience works and why retrieval-augmented generation is our future

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Michael King | Oct 19, 2023 at 8:00 am ET

SEO

Yandex scrapes Google and other SEO learnings from the source code leak

Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.

Michael King | Jan 30, 2023 at 2:55 pm ET

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Content

How to get developers to implement SEO recommendations

The best SEO strategy is meaningless if there's no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

Michael King | Aug 16, 2017 at 12:34 pm ET

Content

How and why the SEO tools industry should develop technical standards

Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have -- as well as the challenges it would present.

Michael King | Dec 13, 2016 at 11:07 am ET