AdWords Express now shows Google Analytics goal results

Small businesses can see how their ads convert from the AdWords Express dashboard.

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Small businesses using AdWords Express to advertise on Google can now see goal tracking data in their Express dashboards.

Businesses can set up new Google Analytics accounts, if needed, from AdWords Express. After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data — as well as behavior metrics like new visits driven from the ad, time on site and page view averages — will show in the Express dashboard.

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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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