The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Topic: Small business
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
OpenAI details how ads will work in ChatGPT
Ads will appear only in Free and Go tiers, with sensitive topics excluded and users able to adjust personalization or upgrade to remove them.
Search Engine Land Awards 2025: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 27.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
Why SOPs are the secret weapon for small SEO teams
SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.
TikTok launches $1 million ad credit program to boost U.S. small businesses
TikTok is launching nationwide support programs to help U.S. small businesses grow their presence on the platform during Small Business Month.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
Google adds small business filter to shopping search results
Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond."
Best of the Bot: Write a blog post on local SEO for small businesses
A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. Here's the answer.
Google adds small business attribute and other information to business profiles and shopping listings
Google is also rolling out Product Studio.
First look at Google Ads’ enhanced customer service for small businesses
Brands can book one-on-one phone consultations with a Google rep for $50.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads' biggest clients.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Google local map pack goes missing in search results (now fixed)
The local pack that Google generally shows for queries with local intent has gone missing.
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans
Searches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
Content marketing strategy for small businesses: top 11 tips
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here.
Why your clients struggle with marketing reporting
Provide your clients with transparency and actionable reporting.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
Facebook changes business ad options in reaction to iOS updates
While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this report.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Google’s new Small Business Advisors program aims to help SMBs grow
Don't think of it as an enhanced version of Google Support.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Google rolling out video appointments, online classes to local business profiles
The booking can occur through GMB but the class or consultation won't happen on the business profile.
How A Website Can Boost Your Business
Your work mainly consists of talking to your contacts through email and social media. You subscribe to webinars discussing online marketing strategies for small businesses. Now, you’re mulling over the idea of having your own website. Yet, you always seem to grapple with questions: Is it worth it? Is it even necessary? Will a website […]
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Nextdoor rolls out free Business Posts, best practices advice
Nextdoor is slowly building out a suite of paid and free promotional tools for national-local brands and SMBs.