Google adds related topics to featured snippets

Google is now showing extended featured snippets for some queries, which should not surprise anyone.

Chat with SearchBot

google-code-seo-algorithm9-ss-1920

Google is now showing extended featured snippets, where they add more information to the top featured snippet box for some queries. Featured snippets are often seen in the Google search results when Google is confident they can answer your query by extracting content from a specific web page.

Now, it seems Google is showing extended versions of them with “related topics” that hyperlink to additional queries in Google.

Here are two screen shots, one for [birth control] and the other for [personal loan]. Both of those queries currently bring up extended featured snippets for me:

extended-featured-snippet-2-1462452998

extended-google-featured-snippet-1462448970

It is not surprising to see Google place more content and information in the featured snippet box.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.