Google adds related topics to featured snippets
Google is now showing extended featured snippets for some queries, which should not surprise anyone.
Barry Schwartz on May 5, 2016 at 9:05 am | Reading time: 1 minute
Google is now showing extended featured snippets, where they add more information to the top featured snippet box for some queries. Featured snippets are often seen in the Google search results when Google is confident they can answer your query by extracting content from a specific web page.
Now, it seems Google is showing extended versions of them with “related topics” that hyperlink to additional queries in Google.
Here are two screen shots, one for [birth control] and the other for [personal loan]. Both of those queries currently bring up extended featured snippets for me:
It is not surprising to see Google place more content and information in the featured snippet box.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.