• http://www.rimmkaufman.com George Michie

    This is potentially a win for users, advertisers and Google alike. Quality retailers benefit, and if users feel more confident to pull the trigger online Google will benefit, too. Higher conversion rates mean the traffic is more valuable, which in turn allows advertisers to spend more per click profitably. Smart move, and much akin to Google Analytics. Making websites more effective makes Google money, too.

  • http://www.rodrigostockebrand.com Rodrigo Stockebrand

    Hi Greg, like always, great recap of this new beta! Quick question…do you know if this is international (specifically, in Latin America)? Thanks – Rodrigo