Topic: Certification

Organic Social – Final Exam

Welcome to the Organic Social Media Final Exam from The Online Advertising Guide. The format of the Final Exam is the same as the Organic Social Mock Exam – you will be asked to answer 50 questions about organic social media that only top Social Media Marketers should know. There is one key difference though […]

Out With The Old, In With The New: Google Partners Replaces Google Certification Program

Google launched its new Google Partners program yesterday, a certification platform that provides agencies and online marketers with free certification exams, access to “Google experts” and other members in the Google Partners community, along with sales and marketing toolkits. After the initial announcement was published on the Google Agency Blog, an addendum was added, clarifying […]

SEO

Google Gets Into Ratings Game With Trusted Stores

Google is launching an e-commerce certification program this morning called “Trusted Stores.” The company says that it’s trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its […]

Goodbye Google Advertising Professionals Program, Hello Google AdWords Certification

Google’s longstanding Google Advertising Professionals program is going away, to be replaced with a new Google Adwords Certification program, Google has announced. The change means those certified through GAP will have six months to recertify under the new program. The change may also allow more companies to gain certification, as the overall required spend level […]