Google Image Search Tests Colored Filter Buttons

By Barry Schwartz

Published: March 3, 2016 at 8:58 am

google-authorship-content-writing5-ss-1920

Google is testing a different style of filter buttons for their image search results. The new format shows up on desktop image results for some and uses different colored backgrounds to enhance the filter options to the searcher.

Last August, we reported that Google began showing these filter buttons in the mobile image search results. Now, it appears Google is testing them on desktop and also diversifying the background colors of the buttons.

Here is a picture from @WolfOfSEO, but others have seen this, as well:

Explore more on

Google Google Images User interface design

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.