Google Maps Fills Whitespace With Big Mobile Ad

Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.”

Here’s what it looks like on a desktop Google Maps search that I did late this afternoon:


The ad only seems to appear when there’s adequate whitespace. My search query was for a specific, one-of-a-kind location — a small airport in Kennewick, Wash. If I search for “dentists kennewick,” though, the ad is nowhere to be found and that left pane is filled with search results.

The ad leads to Google’s “Hello World” visual tour of Google Maps — content that’s been around for a while now and basically sells all aspects of Google Maps on mobile, including Street View imagery, turn-by-turn directions, offline maps and more. It’ll serve as a reminder to some users that the Apple Maps app doesn’t have all of the features that Google Maps has (including some features that Google didn’t allow Apple to use in the previous iOS Maps app).

Google sidestepped our questions today about possibly releasing its own Maps app for iOS. While we wait to see if that happens, Google obviously isn’t waiting to educate its existing users about why it thinks they should still use Google Maps on the go, even if it’s not powering the default iOS 6 Apple Maps app.

Related Topics: Channel: Mobile | Google: Maps & Local | Google: Marketing | Google: Mobile


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Sri Ganesh.M

    Even The Map Image Update are very old compare to Google Maps. But love the iOS6 Features of Clock (used for Time Zone around the Globe for Blogging) and Facebook, Twitter Integration is good !

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