Google Maps To Work With Inrix On Real Time Traffic
TechCrunch reports Google is working with Inrix to power their real time traffic data for Google Maps.
TechCrunch said, “Inrix went from contract to implementation in under 45 days. Initially available in 8 countries, Inrix’s real-time traffic information for all major motorways will be integrated with Google products and services online and on mobile phones.”
Google tells us Inrix will be used in conjunction with other data sources for traffic estimates, including croudsourcing, government data and other third-party sources.
I should note that in July, Google removed “worst case” travel estimates with traffic from the Google Maps desktop view. You can still get these through the Google Maps mobile application.
Either on the desktop or mobile, Google will tell you a travel time estimate for between two points. But until July, it also provided a “in traffic” time estimate, a guess at how long a route might track with traffic. It is this “in traffic” estimate that was removed.
In both cases, a real time view of current traffic conditions continues to be offered.
- Google Maps Removes In-Traffic Travel Estimates
- Google Maps For Android Lets You Download Maps For Offline Use
- Court Says No, You Can’t Sue Google For Bad Walking Directions
- Two Mobile Location Privacy Bills Introduced In Congress
- Google Gathers Your Map Activity Under “My Places” Tab
- Google City Sites May Compete With Yelp, Online Yellow Pages
- Google Adds Business Characteristics To Maps Listings
- Search Market Share Static, 2.2 Billion Local Queries On Google
- Google Adds Zip Code Outlines To Map One Box
- Bing Maps To Be Powered (Replaced) By Nokia?
- Survey: 60% Of Consumers More Likely To Consider Or Contact Businesses With Images In Local Search Results
(Some images used under license from Shutterstock.com.)
Get the latest news in local search marketing each week.