• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Mobile

Google City Sites May Compete With Yelp, Online Yellow Pages

Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single […]

Greg Sterling on June 14, 2011 at 9:29 am
  • More

Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single place: Places Pages, Offers, Mobile, Events and promotion of its ads/services to local business owners.

Google has created an appealing directory of local businesses and things to do in cities. The new sites are an extension and logical evolution of what Google has been doing in local. These city sites are also much more user friendly in some ways than Google Maps itself.

Just a Few Cities — for Now

As Mihm points out Google appears to be indexing these sites in search results. Right now they’re hard to find through Google search and any prominence in SERPs will likely create an outcry (Google referring traffic to its own properties). If you search, for example, on “Portland” or “things to do in Portland” or “restaurants Portland”  you won’t find them. You have to know they exist. And they appear to exist in just a handful of cities, though more will be coming.

Here are four examples:

  • Austin, Texas
  • Portland, Oregon
  • Madison, Wisconsin
  • San Diego, California

Portland “the Flagship”

Among them, Portland is the most fully realized of these sites because it’s the city where Google Offers has launched.

What you see above is an alphabetical directory of local businesses. It can be sorted by category, rating or attribute. There’s also a rudimentary integration of local events (that ties in to Google Calendar nicely). Users can access local Offers (after a subscription) and, of course, Places Pages for any local business listed. In a way, this is merely a nice-looking front door to a range of other Google products.

The search box is a general Google search box and doesn’t search the local directory. Google is also using the site to promote its useful Places mobile app for iPhone and Android.

Outreach to Local Businesses

The “community” tab includes consumer and SMB-facing content. The lead item yesterday was an introduction of a New York-area community manager (a la Yelp). Today’s top post is from the Google LatLong blog on “descriptive terms in local search results.” I’m sure Google is still figuring out what it’s going to use this area to promote. Ultimately it’s a communication channel to both consumers and local business owners.

A “business owners” tab introduces SMBs to a number of Google ad products and services: Places, Boost, TalkBin (mobile CRM tool) and Offers. It also comes with a video testimonial for Offers from a local Portland cafe.

In general this is the most coherent and accessible presentation of Google’s SMB-focused services I’ve seen to date.

Will Google Promote Them?

Call it the “Google Yellow Pages” or Google Cityguides, these sites could eventually compete with online yellow pages publishers (who are Google AdWords resellers), Yelp, Citysearch and other directories in local.

It will be interesting to see just how aggressively Google promotes these sites; consumer and SMB awareness is key to their success obviously. Indeed, just because Google has built it doesn’t mean they will come.

Postscript by Matt McGee, June 15: Google has now formally announced these “city pages,” saying “we’ve got big plans” for them.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Channel: MobileFeatures: AnalysisGoogle: Maps & LocalGoogle: Mobile

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok