Anthropic AI watermarking: What it means for content and SEO
Confused by the AI watermark debate? Cut through the noise with a clear look at what Claude changed, why it matters, and what's being missed.
Topic: Shutterstock
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
8 SEO costs that impact your ROI
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers globally.
The latest data on the January 2020 Google core update
We asked several data providers for some more insights into the latest Google update.
Google removes tappable shortcuts from search app
Less than a year after launching this feature, Google has removed the shortcuts offering quick answers on weather, sports & entertainment info.
Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?
New Google Alert widget saves us from repeatedly Googling ourselves
Searching your name will return a "Stay in the loop" tool at the bottom of results that makes it easy to set up a Google Alert for yourself.
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
Google launches their new mobile-friendly testing tool
Google revamped the mobile-friendly testing tool after its launch back in November 2014.
Google Non-Mobile Friendly Icon Being Testing In Mobile Search Results
Google is testing a new icon in the mobile search results that symbolize when a search result links to a page that is not mobile friendly. The icon is a mobile smartphone with a slash through the phone. Here is a picture from @malcolmcoles: This is compared to what Google was testing a couple weeks […]
Google Sending Invalid Error Notices Of Redirecting Smartphone Users To Homepage
A couple weeks ago, we reported that Google began sending notices to webmasters over faulty mobile redirects. This notice was to inform webmasters of notices being shown to searchers that the searcher may be redirected to the home page as opposed to the specific page they are clicking on within the Google search results. It […]
Google Tests A New Local Knowledge Graph Interface
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their testing and posted it on their […]
Google Investigating Bugs With Structured Data Report In Webmaster Tools
There are hundreds of complaints within the webmaster and SEO community around the Structured Data report within Google Webmaster Tools showing massive drops in structured data elements being shown. The good news is that everyone seems to be affected by the issue and that Google’s John Mueller said on Google+ that Google has “been looking […]
Google Mobile Testing Search Results Snippet Descriptions
Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I personally cannot replicate it but @northeasternext shared several screen shots with me to show this in […]
Pigeon: Search Engine Land’s Name For The New Google Local Search Update
Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search update and […]
Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]
Google Maps Search Results Now With A Scroll Bar
Google has quietly changed the search results interface within Google Maps to show more listings via a scrollable search box. You can now scroll through the first ten or so local search results when you conduct a search in the Google Maps search box. Here is an example: This new feature launched sometime over the […]
SEO Smackdown: Download Time – Machine Speed Vs. Human Speed
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?
Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm
On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google’s […]
Innovating In The B2B Search Space: Testing Geo Bid Multipliers
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.
Conversion Testing for Low-Traffic Websites
In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites are below 30 visitors a day. Unfortunately, this number tends to include friends and relatives and seemingly random visitors from countries […]
Still Seeing Post-Penguin Web Spam In Google Results? Let Google Know
Google’s next generation Penguin update is now live, and webmasters and SEOs are carefully assessing how this update has impacted their websites. Google is assessing things as well — how this has impacted the search results, search quality and searcher satisfaction. Google’s head of search spam tweeted, asking that if you still see spammy websites […]
Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live
The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, the head of Google’s Web spam team, announced the new Penguin 2.0 update during […]
How To Increase Lead Conversions With Visitor Engagement
When the iPhone was first released, everyone marveled over its amazing simplicity and user experience. The world fell in love, and the mobile industry was changed overnight. Other phones, if they weren’t smartphones, were suddenly viewed as cheap and not very useful. We have all experienced this same truth at the websites we visit. We […]
SearchCap: The Day In Search, March 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve […]
Wisconsin State Court OKs Bidding On Trademarks In Paid Search
A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California. The Wisconsin case, […]
IAC: We Comply With Google’s Toolbar Standards
Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software […]
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC?
Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said […]