Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting

Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section.

On November 18th, Google said:

Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph.

You now may see an “update” line in the graph that conveys when the reporting for hreflang tags was deployed. Here is a screen shot from Rahul Mistry of Blue Post Digital, who informed us of this update:

In mid-July, Google officially launched International Targeting within Google Webmaster Tools.

Not many webmasters picked up on this update from a week or so ago.

If you notice the graph change drastically on the update date, there is no reason to worry.