Google Search Rolling Out Nutrition Information On More Than 1,000 Foods

Google Logo - StockBuilding on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals.

Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information.

Google nutrition search screen shot

According to Google’s announcement, Google voice search users will hear answers to specific questions, like “How much protein is in a banana?” or “How many calories are in an avocado?” as well as receive relevant nutrition information in search results, and have the option to view other related foods or serving sizes.

Google Nutritional Search Cell 1Google Nutritional Search Cell 2Google Nutritional Search Cell 3

Google’s Knowledge Graph allows the search engine to connect related foods even if the foods have different names, e.g., a search for “summer squash carbs” will also include results for zucchini in the dropdown menu since zucchini is a type of squash.

The new nutrition information will roll-out in English over the next ten days within the US, with more features, foods and languages added over time.

Related Topics: Channel: Search Marketing | Features: Analysis | Google | Google: General | Google: Health | Google: Knowledge Graph | Google: Voice Search | Google: Web Search | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • http://www.highrankings.com/ Jill Whalen

    As someone with a FitBit Flex on order who has just started paying attention to calories and nutrition this is pretty awesome.

    On the other hand, it’s one step closer to Google becoming “the Web” rather than simply searching it.

    That’s a bit of a scary thought.

  • daveintheuk

    Said it before, saying it again this is DATA, not knowledge. Or, put another way – lazy, thin content. Just Google grabbing the low hanging fruit, there is nothing clever or revolutionary about this.

  • http://www.tylerherrick.com Tyler Herrick

    What have users utilized Google for historically? To answer a question, or to find information about something. They are simply taking out the middleman and becoming more of an organizer of information. I think due to modern complexity of being able to provide the ideal experience in any format/medium/context *requires* that a company develop it’s own system for reducing the time-to-answer and to provide a holistic and unified experience across the board.

    I would much rather prefer a company like Google that can be my one-stop-shop for sifting through the collective sum of human knowledge and experience.

    1 company, 1 user interface, 1 philosophy, 1 place to store my digital data.

  • http://www.adviceinteractivegroup.com/ Bernadette Coleman

    As I am a confirmed googler and I always dieting and counting calories this will be a handy tool. Google rocks!

  • Durant Imboden

    Facts are facts. They can’t be copyrighted. Google has just as much right to publish facts that are in the public domain as you or I do.

    If you want to compete with Google (or Yahoo, or Bing, or the National Weather Service), all you need to do is add value to the raw facts or data. Weather.com, AccuWeather, and Weatherbase are great examples of sites that do just that.

  • http://www.seo-theory.com/ Michael Martinez

    There are no middle men. Google is simply raping the web for its own profit.

  • Florian

    Do they really have (as much rights)? I dont think so!

    Many many people see Google as THE internet. Google is not a normal competitor. Again they are having a gatekeeper role and function.

    Even with the BEST product Google can just take away the traffic and implement their product within the search engine results. Google is a monopolist and history has shown us that there need to be regulations. It has also shown that these regulations will come too late, having a lot of great products and businesses already destroyed. Sadly.

  • Ishwor Singh

    Well good idea but then before putting up information about the fruits and vegetables Google really need to consult medical experts to ensure that the information is correct and medically approved. It is the matter of health :)
    http://freeseolearningpune.blogspot.in/

  • Pat Grady

    How long until Google Now tells me what and when to eat? Maybe why, where also. How not far behind that? The GooMatrix… (not conspiratorial, I just need more coffee)

  • joeyoungblood

    That’s really our fault. Remember when AOL was ‘the internet’ to people? It’s because they built themselves that way. Google is fast approaching that day and it’s a very attractive model to their investors because it fosters future growth (read profits) for them. SEOs have a duty to help consumers explore their options such as using DuckDuckGo, Blekko, Bing, or other alternative search options.

    We alone are responsible for curating consumer behavior and should take that responsibility much, much, much more seriously.

  • David Faltz

    I could not agree with this point more. I have been saying for a while that we influence public search the most. We tell our clients how important is to rank on Google, so all they care about is Google, while their are other viable options available. If as a group with started pushing relevancy and interest into other engines, then people would follow. We need to stop obsessing over Google and spread the wealth around. If Google began to lose real marketshare, then they would take notice and make changes that are better for all, instead of a select few.

  • Simon E

    No-one needs calorie counters, diets and that stuff. 3 things you can easily do:

    1. Make wholesale scale changes to your diet. Processed food is calorie-rich and nutrient-poor so eat less of it. Your body needs nutrients, not calories, so shift the proportions in your shopping basket. Less of the energy-dense padding (bread, pasta, milk, cheese etc), lots of unprocessed food, especially a variety of fresh veg.

    2. Spend more of your life doing things instead of googling. Doing is living. Your real friends won’t shun you if you only check Facebook once instead of a dozen times a day.

    3. Exercise enough so that calories out > calories in. Simple stuff – walking further to the shops, taking the stairs not lift/escalator, get out and ride a bike either for fun or getting from A to B. Use a mapping tool on your smartphone to find cycle-friendly routes or hook up with people who know some good places to ride.

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