Zero-click search: The search revolution transforming digital marketing
More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world.
Topic: Voice search
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Google Lens, Discover, and Voice Search serving issues
Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.
Ex-Google exec: Giving traffic to publishers ‘a necessary evil’
In a newly published profile, Google's Head of Search Elizabeth Reid also said the Google search bar will become less prominent over time.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Why interactive content is key to AI-optimized search success
Learn why interactive content can outperform static content in generative AI search and tips for implementing it.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent.
Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry.
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
New Microsoft Bing Chat rolling out to mobile devices with voice search
This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Video: Katherine Watier Ong on how to grow your SEO team
We also discussed voice search marketing strategies.
Essential Guide to SEO: Master the science of SEO
This freshly updated guide walks you through the key tactics of good SEO so you can develop a solid SEO strategy to drive organic traffic to your site. Search engine optimization is essential to your website, yet there are SEO fundamentals you must know to get the website visitors you need. We’ve built this SEO […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
SMX East: now with extra local
GMB, maps, reviews, voice and offline conversion tracking are all on the agenda.
Google Search Console doesn’t show data for featured snippets read by Google Assistant
In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in GSC.
Google swaps ‘voice search’ on Android for Google Assistant
Goodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red mic in favor of its Assistant on the home screen of Android handsets. The news was first reported by 9to5google. After seeing the report, I turned on my Pixel XL this morning and there it was. We’ve asked Google […]
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Experts tout voice search as study ties answers to top 3 organic results
SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
You’re about to miss SMX Advanced. Get your ticket now!
Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.