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Google: Knowledge Graph


Google: Knowledge Graph

The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched.

Google’s Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers.

  • Latest

The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...

Jason Barnard | Dec 14, 2020 at 8:00 am ET

How to get the most out of Google’s product Knowledge Panels

What manufacturers and retailers need to know to take advantage of product Knowledge Panels in...

George Nguyen | Nov 2, 2020 at 1:54 pm ET

How to get a Knowledge Panel for your brand, even without Wikipedia

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and...

George Nguyen | Aug 3, 2020 at 9:00 am ET

 

Google Images adds more facts about images with the Knowledge Graph

If you notice more traffic to your site from Google Image Search, this may be...

Barry Schwartz | Jul 8, 2020 at 12:00 pm ET

Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google...

Ginny Marvin | Jun 29, 2020 at 10:00 am ET

Claim your Knowledge Graph: Here’s how

Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the...

Tony Edward | Jul 30, 2019 at 1:19 pm ET

‘Get a Quote’ button added to Google business local knowledge panels

If you have Google My Business messaging turned out, you may start getting more messages from...

Barry Schwartz | Jul 24, 2019 at 10:13 am ET

Google deprecates social knowledge panel markup support

Be on the lookout for changes to your knowledge...

Barry Schwartz | Jun 25, 2019 at 1:21 pm ET

Are Google knowledge panels with attributions on the rise — or not?

It's not clear, yet, if there's been any change in the way Google attributes and links to our...

Barry Schwartz | Jun 24, 2019 at 10:21 am ET

Google working to disable knowledge graph hack that shows misleading search results

A knowledge panel manipulation technique is finally getting the search giant's serious...

Barry Schwartz | Jan 9, 2019 at 6:58 pm ET

Google search tests new interface for movie, TV show streaming options

Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is...

Barry Schwartz | Jan 2, 2019 at 11:34 am ET

Google tests multifaceted featured snippets in desktop search results

Keep an eye on these featured snippet changes in...

Barry Schwartz | Nov 5, 2018 at 12:30 pm ET

Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Suggest a featured image and control other factual information in the panel....

Greg Sterling | Jun 22, 2018 at 2:46 pm ET

Google adds college search knowledge panel

Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related...

Barry Schwartz | Jun 13, 2018 at 9:00 am ET

Google patent on related entities and what it means for SEO

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of...

Dave Davies | Apr 5, 2018 at 1:00 pm ET

How to use the Knowledge Graph for higher rankings

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and...

Ryan Shelley | Apr 3, 2018 at 10:11 am ET

Optimizing for Hanukkah: Sometimes it’s still strings, not things

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect...

Paul Shapiro | Dec 15, 2017 at 11:39 am ET

Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

“Search is not just about answering your questions -- it’s also about discovery,” writes Google product manager Michael Galvez....

Amy Gesenhues | Dec 5, 2017 at 3:14 pm ET

Google testing an answers carousel within the search results snippets

Publishers and webmasters might not like this new feature Google is...

Barry Schwartz | Dec 5, 2017 at 8:50 am ET

Google tests ‘notable moments’ carousel in knowledge graph cards

Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable...

Barry Schwartz | Dec 4, 2017 at 9:43 am ET
  • Previous Articles »
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