Tim Cohn tipped us to his blog post about the end of Google’s Business Pages for Mobile Ads product. When logged into his AdWords account, Tim found this alert:
“AdWords Business Pages for mobile ads are being retired. As the first stage, you will no longer be able to edit your mobile Business Page after March 23. Please make any necessary changes before that time.”
Business Pages for Mobile Ads was a free service tied into mobile ad campaigns, and it included a “wizard” to simplify the creation of mobile business web pages. Google launched the service in November, 2007.
Tim suggests in his post that low usage may have contributed to the decision to end the service. Greg Sterling says in an email that it may also be a case of Google no longer seeing these pages as necessary over the long term.