Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Topic: Minecraft
Google Ads tests direct Google Tag Manager integration for conversion setup
A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
Merchant API lands in Google Ads scripts ahead of Content API sunset
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
Google Ads Editor bug links structured snippet languages across accounts
A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns.
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai
Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
Google replaces Content API for Shopping with new Merchant API
Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.
Google Ads bug stalls spending for New Customer Acquisition
A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.
New Google Ads feature spotted: Asset history
Google Ads' new "Used since" column for assets gives advertisers historical context by revealing exactly when creative elements were implemented.
How managed WordPress hosting can level up your SEO
Search engines like websites that are fast, secure and reliable.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Microsoft Advertising shares 6 latest product updates
Microsoft Advertising shared updates related to Display Ads, Video Ads, CTV, PMax and bid strategy. Here's what's new.
Google SA360 now supports Microsoft automated bidding
Google's Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Google Search Ads 360 gains retail media capabilities
Google said this will increase efficiency and scale for retail media with self-service.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
Your guide to PPC budget management in Excel
Maximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
SEOPress WordPress plugin adds IndexNow support
This gives IndexNow access to another 200,000 sites.
3 questions SMBs should ask to maximize their COVID-19 Google Ads credit
Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first.
YouTube launches Video Builder, a lightweight ad creation tool for businesses
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 1,000 ways to redirectApr 13, 2017 by Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip […]
Yahoo’s Top Searches In 2015: From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List
2015 was the year of the woman on Yahoo, with eight of the top ten searches focused on female singers, actresses, athletes and reality stars.
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
Following Ask.com last week and Bing on Monday, it’s now Yahoo’s turn to share its most popular searches for the year. Mayer’s site released its top searches for a number of categories, including most popular searches overall, top obsessions, and news stories, as well as offering up a few Tumblr lists. Ebola ranked No. 1 […]
SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half […]
Update Your All In One SEO Pack WordPress Plugin Now
The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the “All in One SEO Pack” and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used the plugin, that had […]
Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends
Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, […]
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
SEO Companies Fined Over Fake Reviews
Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office. The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses. […]