Google Sued For Click Fraud By Seattle Locksmith

Mediapost reports that Google has been sued by 123 Lock & Key, a Seattle based locksmith company over click fraud. Mediapost said this is the first click fraud lawsuit against Google in five years. In fact, this is the first time Google was sued since settling a click fraud case in 2006 for $90 million.

Back then, Nicole Wong, associate general counsel at Google, told Danny Sullivan that there is really nothing preventing the constant lawsuits over click fraud. However, the last time they were sued was in 2006 so Wong’s approach of making sure their “advertisers are happy” has been working.

“What we will do going forward is to continue to fight click fraud or invalid clicks to ensure our advertisers are happy,” Wong explained in 2006. “We’re getting better at it and we are more proactive than we were when we launched the program. We take that responsibility seriously.”

Google told Mediapost they have yet to be served by the lawsuit and could not comment yet. They did say they “devoted significant resources to protect advertisers from invalid clicks.” He added that the company “will continue to fight click fraud and work with our advertisers to investigate every click fraud claim and credit them retroactively, as appropriate.”

Related Topics: Channel: SEM | Google: Legal | Legal: Clickfraud


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • adamryp

    I don’t think that business owner even knows what he is talking about:

    “Between October and March, around 80% of the people who clicked through followed up with a phone call, according to the lawsuit. ”

    I find that incredibly hard to believe.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide