Brand safety in video game advertising
Here's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers.
Topic: MediaPost
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
Still Newsjacking For Links? Forget That, Make The News Instead!
We all know that Google frowns upon trying — in any way, shape or form — to get links (they’re serious, guys). Yet, links still play a very large role in determining SERP rankings. If you can’t ask for or chase down high-quality, authoritative links, what’s a marketer to do? You have to earn them. […]
SearchCap: The Day In Search, March 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head […]
SearchCap: The Day In Search, December 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: Link Spamming Google For A Specific Time Period? Then Mass Disavow Those Links. In a recent video released by Matt Cutts, Google’s head of search spam, Matt answered […]
SearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use Your Real Name In a recent video published by Google’s head of search spam, Matt Cutts talks about are blog […]
SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
SearchCap: The Day In Search, September 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics I’ve watched Microsoft fight Google in search for a very long time. Bing has come a […]
SearchCap: The Day In Search, August 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google […]
SearchCap: The Day In Search, July 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new […]
SearchCap: The Day In Search, June 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Launches New Search & Content App For iOS DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available […]
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last month, including new campaign filter options, improved […]
SearchCap: The Day In Search, May 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down Well look at that! Search traffic to news sites has dropped over the past eight months, according […]
SearchCap: The Day In Search, February 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Confirmed: Google Removes “Not Selected” From Webmaster Tools Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller […]
SearchCap: The Day In Search, December 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s Most Read Stories Of 2012: Google Places Goes Google+, Panda, Penguin & More What were our most popular stories on Search Engine Land over the past year? Below, […]
SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
SearchCap: The Day In Search, September 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of […]
SearchCap: The Day In Search, September 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Simple Guide To Understanding The Searcher Experience When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. […]
SearchCap: The Day In Search, September 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Emma Watson: Most Dangerous Celebrity Search Object, McAfee Says Hey Emma Watson fans: Be really careful about clicking on those search results. McAfee, the security technology company, says Watson is 2012′s […]
SearchCap: The Day In Search, July 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Upgrades Search With Autocomplete & New Filters Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information […]
SearchCap: The Day In Search, April 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five Key Learnings From A Local Marketing Success Story One of our most compelling speakers at the 2012 Local Search Association annual conference was Mary Boysman, VP Brand Marketing and Advertising […]
SearchCap: The Day In Search, April 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Hits 2 Billion Check-ins, 20 Million Users It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth […]
SearchCap: The Day In Search, April 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Yahoo Working On Search Across Devices
After handing over its core search results to Bing in the summer of 2010, Yahoo promised that it would continue to try new things related to its search interface. One of those new ideas is a feature that would let Yahoo users begin a search on one device — a desktop computer, for example — […]
SearchCap: The Day In Search, February 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or […]
Blekko Testing Search Ads
MediaPost reports that Blekko, the slashtags search engine, has started testing monetization efforts through search ads. Currently, the ads are provided through ad fees from Google and Bing. Blekko has yet to build out their own ad network. Rich Skrenta, Blekko founder and CEO said, “we’re still ironing out the kinks.” They are testing out […]
SearchCap: The Day In Search, December 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Letter From Santa To The Search Community December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts […]
SearchCap: The Day In Search, November 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]
SearchCap: The Day In Search, August 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Adds ‘Lists’ Functionality For Profiles & Pages Over the past few years Foursquare has been rapidly evolving, and their newly announced “lists” feature looks like a very promising new addition. […]
SearchCap: The Day In Search, July 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Profiles Will Be Public: Google To Terminate All Private Profiles After July 31st There was speculation back in March that Google was going to launch a social network when it […]
SearchCap: The Day In Search, April 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Instant Previews On Ads (Here’s What It Looks Like) Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to […]
SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]
SearchCap: The Day In Search, February 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Lawmakers Voice Concerns Over Google-ITA Deal Add a few US legislators to the list of parties that are airing concerns over Google’s plan to purchase air travel software provider ITA. […]
SearchCap: The Day In Search, January 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
Reports The Self-Service Twitter Ad Platform Is Live May Be Greatly Exaggerated
That self-serve advertising platform that MediaPost got a look at? Well, Twitter is denying that it’s the self-service platform it plans to roll out this year for long-tail advertisers, according to a report in ReadWrite Web. “Reports that Twitter is testing a self-serve ad platform are inaccurate,” the company’s PR folks tweeted this afternoon. “We […]
The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011
You’ve had a week to put 2010 in the past and start unpacking 2011. If you’re the type to do so, you’ve probably already made your own marketing resolutions for the new year, or thought about the trends and predictions that might make a difference as the year goes along. You have? Good. So has […]
Google Fights Order To Surrender Names Of Search Marketers
A federal judge has ordered Google to reveal the identities of four AdWords advertisers who were clients of search engine marketing agency Wpromote. The order comes as part of a lawsuit involving Google’s AdSense for Domains and AdSense for Errors programs, in which plaintiffs argue that the search company placed their ads on low-quality web […]
Facebook Passes Google In “Time Spent,” What Does It Mean?
Yesterday morning Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed: Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed […]