• russellosullivan

    Developing display to look more like organic results may help on the delivery of relevant ads, but I can’t help but feel that there would be too little on distinguishing between the both and therefore lead to move revenue to Google via users clicking on sponsored ads.

  • Mark Oliver

    I noticed this today on our UK results and enquired about it. Basically if your ads appear in the top 3 positions on Google and have a description line 1 that ends in punctuation, your ad will appear in the new format.

    Another effort to make advertisers pay more for a top 3 position perhaps.