• Ashutosh R

    It should save their server resources(sounds crazy thought) resources I think. Plus it might be possible they think offering more textual details are more helpful for users.

  • http://ludismedia.com robinlmay

    I’d like to see if this affects the CTR’s for links. I personally, like the rich snippet of video thumb’s when searching as they do in fact impact my behavior.

  • http://bit.ly/AlishaTruemper Alisha Truemper

    Booooo…. That’s going to cut CTR and increase bounces. #FAIL

  • Wendi I

    As the SERPS get more crowded – the new format may allow for more results. Let’s hope it will be a non-grey button though!

  • http://www.michaelmerritt.org/ Michael Merritt

    The test looks much less appealing to me. The video thumbnail indicates that there is visual content within.

  • Bobby Gaglini

    Not a huge fan of this at all. Visibility with video snippets creates a huge advantage over competitors. The “x” factor of having a video increase your CTR goes down a lot if this rolls out. And who knows, maybe we’ll see this little gray play button in Organic and a nice big thumbnail in Paid ads in the near future…

  • http://www.hushes.com/ Cheryl

    Just a grey button? It would be cooler if one could play the video within search results e.g., YouTube videos on Twitter, Facebook and G+. Got to give the searcher something. Otherwise without the thumbnail it’s a no-go especially for those on a limited gadget who do not want the “surprise” of loading a vid.

  • http://reviewsent.com/ Darius Gaynor

    I don’t really like it. Google should just keep the video results the same.

  • http://www.twitter.com/rayspaddy Ray S.

    I’m sure I’m not the only one that uses these thumbnails as a discovery tool. They also make it easy for me to find what I’m looking for, which is the point of search. Keep it!

  • http://www.geneeugenio.com Gene Eugenio

    If you think about it hard enough, this is a step in the right direction.

  • http://www.twitter.com/rayspaddy Ray S.

    I’m interested in your thoughts on this.

    It doesn’t seem like the right choice in 2014 to me. Especially on an increasingly visually driven Internet where things like rich snippets in search, compelling images on Facebook and Twitter, and having a winning thumbnail on YouTube all lead to higher click-through rates.

  • http://theclientseye.com David White

    How is this possibly a step in the “right” direction?

  • Manny Luna

    Time to seo video thumbnails images:)

  • James

    I wonder if it was partially related to http://www.pushon.co.uk/news/are-marks-and-spencers-being-naughty/ and other companies abusing the thumbnails?

  • James

    Video thumbnails on product pages have been tested to reduce click throughs from the SERPs since users aren’t aware that they’re products and assume they’re videos about products.

  • http://www.frankedens.nl FrankEdens

    There was a lot of abuse in this, as you can use your own thumbnail inside youtube video’s, so the CTA is abused in here a lot!

  • Adam Heaton

    Why shouldn’t people abuse it? If it works then so be it.

  • Craig Gilhooly

    I’m not sure I’d like that to be honest. You spend a lot of time creating great content, including video, and the user can watch it without even visiting the site!

  • http://www.besthearing.com.my/ Best Hearing Aid Centre

    That little grey play button doesn’t look like a video for me but more like a play audio button.

  • http://marvinli.com Marvin Li

    Thumbnails are still visible for YouTube search results. Doesn’t seem equitable. What gives?

  • Ryan Bertalotto

    As Technology moves forward we all know that everything is Image based. Not sure I agree with this but they are Google

  • http://www.hushes.com/ Cheryl

    If the video is self-contained and has all the right contact information depending on your business model you really don’t need the user to go to the site.