Google aired a 90 second TV commercial on Thanksgiving Day during the Lions/Packers Football game.
The commercial highlighted some of the features of Google +, focusing on the circles and hangouts features – but mostly on circles. The goal of the commercial was to communicate how Google + enables you to share as you would in “real life,” i.e. share certain things with certain groups of friends.
Here is the commercial:
This is not the first time Google aired a TV commercial. They did so back in February 2010 at the Super Bowl. Since then, seeing a TV commercial from Google is not all that uncommon. However, prior to that, seeing a TV ad from Google was “implausible” as Jason Kincaid said.
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Related Topics: Channel: Social | Google: Google+ | Google: Marketing
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