SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Topic: Thanksgiving
Google and AI slop are ruining Thanksgiving for food bloggers
Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Google tells ‘freaked out’ advertisers to ignore account suspension notification
A technical problem caused the email to be mistakenly sent to some marketers just hours before the Thanksgiving holiday.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search features.
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
Google puts focus on deals in hotel, flight search with latest updates
Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.
Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser: Source: Twitter Google custom Jiu Jitsu shirt: Source: […]
Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
“Unlike his domesticated brethren," writes Google, "the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.”
Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time.
Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery
Google says today's doodle is an ode to this season of togetherness.
Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday.
SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West Nov 30, 2015 by Search Engine Land Do you manage the search marketing team at your company or […]
Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash
Google shared initial sketches of today's Thanksgiving Day logo created by guest Doodler Julia Cone.
Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates
Since Google’s “Florida” Update of November 2003, the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used […]
Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in […]
Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according to new data from Kenshoo. On the biggest shopping days — Thanksgiving, Black Friday and Cyber Monday — revenue increases outweighed the jump in ad spend from the previous year. Black Friday and Cyber Monday saw the […]
SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin 3.0 Rollout Still Ongoing Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh […]
Google: Penguin 3.0 Rollout Still Ongoing
Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago. Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect […]
Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday
To celebrate today’s holiday, Google’s homepage includes an animated Thanksgiving Day turkey with sharing icons to post the bouncing turkey on your social pages. Along with the illustrated bird, is a link answering the question “What is tryptophan?” to clarify why it’s so difficult to stay awake after ingesting large quantities of turkey. The backdrop […]
Thanksgiving Recipes On Bing: Everything To Make The “Perfect” Holiday Dish All In One Place
Still not sure what you’re bringing to Thanksgiving Day dinner? No worries – Bing has curated what it says are the “most perfect” holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. [pullquote]Click through our new carousel with large images to explore dishes until you find the right one.[/pullquote] A search […]
SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries
‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches. [pullquote]Most recipe searches happen around […]
Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
An early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]
WhitePages Report Highlights Sad Side Of Season With Spike In Dating & Pet Searches During Holidays
Using search data from 2012, today’s WhitePages report shows just how depressing the holiday season can be. According to the site, last year witnessed a 265 percent increase in searches for dating services, and more than double the average number of searches for pet stores during the days between Thanksgiving and New Year’s Eve. “The […]
Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday
Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. […]
Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
SearchCap: The Day In Search, November 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
A Round Up Of Today’s Thanksgiving Themed Search Engine Homepages & Logos
While’s Google’s Thanksgiving Day logo may have the best music, it’s not the only site to celebrate the holiday. Here’s a quick round up of Thanksgiving themed homepages and logos from a few popular search engines: Bing’s Homepage: Yahoo Thanksgiving Logo: Ask.com: Dogpile: Google’s Homepage and Video of Its Thanksgiving Day Song: [youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=oGspoOoK69s#t=40[/youtube]
Thanksgiving 2013 Google Logo Wishes Everyone A Happy Holiday With Banjo Music & Dancing Animals
To celebrate the holiday, today’s Google homepage includes a Thanksgiving themed logo complete with a banjo-playing fox, a dancing turkey and slew of forest animals building their very own vegetarian holiday meal. Clicking the play button in the middle of the logo starts a brief interactive image of forest creatures scrambling through the woods, each […]
SearchCap: The Day In Search, November 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]