5 Google Ads tactics to drop in 2026
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Sarah Vlietstra | Nov 4, 2025 at 8:00 am ETFrom weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Sarah Vlietstra | Sep 10, 2025 at 9:00 am ET