Google

Google Web Report: Average Page Size 320 KB

Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course of “Google’s crawl and indexing pipeline.”

The key highlights include:

  • The average web page takes up 320 KB on the wire.
  • Only two-thirds of the compressible material on a page is actually compressed.
  • In 80% of pages, 10 or more resources are loaded from a single host.
  • The most popular sites could eliminate more than 8 HTTP requests per page if they combined all scripts on the same host into one and all stylesheets on the same host into one.

Google analyzed over 4.2 billion pages and of those, Google considered about 10% of those “top sites.” 17 million of the pages analyzed were SSL pages, which typical load slower and take up more server resources.

Explore more on

Google HTTP Transport Layer Security Web crawler Web page Web performance
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.