Google Search shares data on how long crawling, indexing and serving takes
Google broke down the general timing it takes for various Google Search tasks take, both in terms of average time and longest time.
Topic: Web crawler
Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
Crawl budget: What you need to know in 2027
Faceted navigation, URL sprawl, server errors, and AI crawlers can all affect crawl budget. Here’s how to spot issues and keep bots focused.
Pagination and SEO: What you need to know in 2027
Pagination can open paths to deeper content — or quietly cut them off. See what matters for crawling, indexing, and canonicalization.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
JavaScript links can make your pages invisible to AI search
A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder.
Technical SEO for AI search: 4 fundamentals that matter
AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.
Duplicate content and SEO: The complete guide
What is duplicate content? And why is it bad for SEO? Get all the info right here.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
How to prepare for Google’s DSA sunset and move to AI Max
AI Max changes how Google targets searches, creates ads, and selects landing pages. See what to monitor and control during the migration.
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
The biggest technical SEO time-wasters to avoid
Some technical SEO tasks deliver measurable value. Others can wait. Here's how to tell the difference before investing developer time.
AI Agent Readiness Checker: Test your site with our free tool
Use our free AI Agent Readiness Checker to test your site's AI visibility. See crawler access, structured data, citations, and what prompts you appear for.
Cloudflare and beehiiv give publishers new AI crawler controls
A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.
What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
Want to make sure search engines and AI crawlers can find your pages? Make a sitemap in seconds with our free Sitemap Generator tool!
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Your managed WordPress might be blocking AI bots and you can’t see it
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
Web Bot Auth, Google’s new experimental method to validate authentic bots
This is just a limited test now for some AI agents hosted on Google's infrastructure but it may roll out more widely sometime in the future.
Why tracking parameters in internal links hurt your SEO and how to fix them
Parameterized URLs bloat crawl paths, fragment attribution, and dilute link equity. Here’s a cleaner, scalable tracking approach.
No-JavaScript fallbacks in 2026: Less critical, still necessary
Rendering isn’t always immediate or complete. Learn where no-JavaScript fallbacks still protect critical content, links, and indexing.
Why log file analysis matters for AI crawlers and search visibility
Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.
Google Ads advertisers report wave of unexplained ad disapprovals
Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.
AI Overviews tools and software for optimizing and tracking results
Find the best tools and software for ranking in Google's AI Overviews, and learn how to use them to optimize and track visibility.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
Technical SEO for generative search: Optimizing for AI agents
Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.
Google-Agent user agent identifies AI agent traffic in server logs
New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
200+ AI audits reveal why some industries struggle in AI search
Audit data across 10 industries shows access failures, weak evidence, and low utility make some sites easy for AI systems to bypass.
New Google help document says frequent crawling is a good sign
Google has a new help document on how Google's crawlers work.