Hitwise Announces January Search Market Share Numbers

The latest market share numbers from Experian Hitwise are out, and they look a lot like the numbers did back in November. Here’s the new chart covering market share for the month of January:

hitwise

As you see, Google and Yahoo dropped slightly from December, while Bing gained month-to-month. But if you go back a couple months, what you’ll see is that Google and Bing both returned to numbers that were very similar to two months ago. Here’s the chart from November:

november-hitwise

So, while Bing looks good with a 5% gain from December to January … the January number is barely better than back in November.

Meanwhile, looking back over a few months this way shows Yahoo’s continued slide, a trend that Greg Sterling pointed out earlier in his roundup of the latest comScore search share numbers.

Related Topics: Stats: Hitwise | Stats: Popularity


About The Author: is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.


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