Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Topic: Comscore
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Plus, October 8 is the Diversity Award nomination deadline
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
How Digital Stats Discrepancies Happen
What does Discrepancy mean? Discrepancy usually means an unexpected (or unexplainable) difference between two sets of information. Unfortunately, in digital marketing, a discrepancy is always to be expected between any two sets of analytics platforms. This is because, although they often use the same terminology to describe a stat (eg “Page View”) different analytics programs […]
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing YouTube movie trailer videos in ads on Google.comNov 8, 2018 by Ginny Marvin The videos appear in a carousel ad unit. Google Search Console experiments with domain propertiesNov 8, […]
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls […]
Say hello to Voice Interface Optimization
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.
SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz After only a week of experimenting with showing only a single answer, Google is putting […]
SearchCap: Google Search Console live, Quora ad targeting & Google search app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz Multi-perspective answers is another example of how Bing is […]
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested.