Hitwise: Google’s Lead Growing, Searches Getting Longer
Apr 8, 2009 at 4:10pm ET by Matt McGee
Google’s share of the U.S. search market continues to grow according to Hitwise data released today. (PDF download)
Google’s market share rose from 72.11% in February to 72.39% in March, while both Yahoo and Live Search saw declines. Year-over-year numbers are also in Google’s favor: It’s up 8% over March 2008, while Yahoo and Live Search are down 19% and 17%, respectively.
For what it’s worth, Ask.com shows an 8% increase between February and March.
Meanwhile, search queries continue to get longer. As we reported a couple months ago with data for January, searches of four words and up are on the rise, while 1- to 3-word searches are declining.
Hitwise says that trend has continued in February and March, and compared to March 2008, 7- and 8-word queries both saw double digit percent increases.
It’ll be interesting to see if Google’s recent rollout of local results on non-local queries will impact this trend. The change affects shorter queries the most, and many searchers are now likely to find what they want with short queries like “florists,” “restaurants,” and “lawyers.”
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Stats: Search Behavior, Yahoo: Search sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
ONE COMMENT ON Hitwise: Google’s Lead Growing, Searches Getting Longer
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- Shari Thurow said " Hi all- Information architects, at least the most knowledgeable ones, understand the main finding be"
- nuttakorn said " I think 2010 is about Real-time and personalize search algorithms that Google will pay attention to "
- nuttakorn said " I just heard many sources that Google.cn will shut down tomorrow. You can see this source of news fr"
FREE DAILY SEARCH NEWS RECAP!
SearchCap is a once-per-day newsletter update:
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Excel Tips & Tricks for PPC Success – March 18, 2010
- Paid Search and Big Brand Marketing – March 30, 2010
FOLLOW US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
The recent bounce in number for Ask.com is something I’ve noted on my blog. Their partnership with NASCAR, combined with their tuned NASCAR results seems to be affecting their traffic (the sponsorship begin in January) even more so than searches…