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iNET Interactive Acquires Search Marketing Standard

Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive.

Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finance the magazine. iNET Interactive’s Director of Marketing, Kevin Gold, has been writing for the publication since their debut issue, and now he can call the magazine his own


Not much will be changing with the magazine; the staff will remain on board. Boris will remain involved on an advisory level, and the same guiding principles should remain intact under the new management.

Search Engine Land wants to wish iNet, Kevin, Boris, Eugene and the staff, Editor-in-Chief Andrey Milyan, Associate Editor Frances Krug, Advertising Director Alex Lukashov, Office Manager Alina Vernikov, and Graphic Designer Jonathan Limoanco a congratulations!

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.