Cutts: Redirects Don’t Pass Full PageRank & More Takeaways
Mar 15, 2010 at 9:39am ET by Barry Schwartz
Eric Enge has an outstanding interview with Matt Cutts. I have read through the entire interview and pulled out four key takeaways, but there is a lot more to be learned from the interview. I'll list my takeaways in order of what I find to be most interesting:
(1) Matt Cutts confirmed that a 301 redirect will not always pass the full PageRank from the old URL to the new URL. Although many SEOs had a feeling that this was indeed the case, this has never been confirmed by Google until now.
(2) Google does a lot of duplicate content matching and if they see several pages on a site to be [...]
Filed in: Google: SEO, Link Building: General, Top News
Google Adds Microdata Support For Rich Snippets
Mar 12, 2010 at 9:27am ET by Barry Schwartz
The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification.
Here is an example look at Microdata in HTML5 for use in Rich Snippets:
To learn more about Rich Snippet support in Google, go here. [...]
Filed in: Google: SEO, Google: Web Search, Google: Webmaster Central
Google’s Norvig: PageRank Is Overhyped
Mar 3, 2010 at 7:19pm ET by Matt McGee
Speaking today at SMX West in Santa Clara, Google's Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name.
His comments came during the morning keynote session in a conversation with Search Engine Land's Danny Sullivan and Chris Sherman.
After being asked about search technologies that he thinks are over-hyped, Norvig eventually pointed out that the public's focus on PageRank is misguided and it may be time for a new name.
One thing that I think is still overhyped is PageRank. People think, yeah, you do this computation on the web graph and [...]
Filed in: Google: SEO, Top News
Google Grades Itself On SEO Best Practices
Mar 3, 2010 at 7:24am ET by Matt McGee
Culminating an internal project that seems to have lasted for several months, Google has published a "Google SEO Report Card" showing the results of an internal SEO audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google's web site is a mixed bag of good SEO tactics and missed opportunities.
The SEO information in the report is basic in nature, but it's an interesting report that may serve to validate SEO itself to some people. The report cards runs nearly 50 pages and is available for download in PDF format.
Google says the report car [...]
Filed in: Google: SEO
Google Caffeine May Be Months Away & You Can’t See It
Feb 25, 2010 at 6:50am ET by Matt McGee
While some webmasters anxiously wait for Google to roll out its Google Caffeine search infrastructure any day now, Google says it may not happen for "months." What's more, the IP address of the one data center where Caffeine was said to be available may have changed, and Google is no longer saying where users can see Caffeine search results. Here's the latest on Google's "next-generation architecture."
When Will Caffeine Launch?
A Google spokesperson tells Search Engine Land that Caffeine is still live at only one data center, and says "we expect to roll it out to all data centers over t [...]
Filed in: Google: SEO, Google: Web Search, Top News
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