Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

Matt Cutts screen shot April 2014 In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad domain: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to me the domain isn't being indexed and I've had to do a reconsideration request. How could I have prevented? Cutts first recommends doing a site-colon sear [...]


Google Slaps Another Guest Blog Network: PostJoint

google-penalty-600 Google's Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims "there's no footprints." Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on the first page. Matt Cutts this morning confirmed it on Twitter saying "any link or guest blog network that claims to have "zero footprints" is waving a giant red flag." @techtada any link or guest blog network that claims to have "zero footprints [...]


Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

matt-cutts-google-myths-600 In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not buying ads has no positive or negative impact on your rankings. In addition, Google does not make changes to their organic algorithms based on encouraging people to buy ads. All of this, according to Matt Cutts, is a big SEO myth. The other large myth is more of an SEO pattern he sees often in the S [...]


Are You Building Links Or Building A Business?

Build a Brand I think many of us can agree that the great thing about this industry is that it's constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions, content generation, etc.). However, I think many of us would also agree that this evolution has its downside…and its name is Google. Now, I'm not a Google hater. I don't believe that they are out to get SEOs or ruin businesses. But I do think there is a problem happening around links at the moment th [...]


Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes

matt-cutts-google-404-410 Google's head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as "gone" forever. So 410s are more of an explicit response from the server telling you a page is really gone. Google handles them slightly differently. With a 404, and some of the other 4xx status codes, Google will "protect" the page and not mark it as removed for about 24 hours. With a 410 status code, Google will mark the page as gone as soon [...]


5 SEO Tips To Boost Page Speed

Image used with permission of Shutterstock.com Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]


Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

Google-Wall A few weeks ago, we reported on cases where Google was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google's search results to a completely different URL. Yesterday, a few weeks after we reported the issue, Google's Matt Cutts responded to us saying: In response to URL or site: queries, we occasionally show URLs that would otherwise be canonicalized to a different URL. What Matt is explaining is that at one point, the URLs in the example set [...]


Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

google-news-600 Google's Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the reason for the crawl changes. Matt added that "Google News doing smarter crawling now" and thus being more efficient. I've checked the crawl stats for seroundtable.com, a Google News publisher, and indeed, the crawl stats have declined significantly in March 2014: To learn more about how GoogleBot [...]


Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

google-penguin-featured It may be the case that some sites impacted by Google's Penguin update may not be as impacted as the next. Meaning, Google's algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over another. Matt Cutts, Google's head of search spam, posted on Twitter a message that implies that Google's Penguin algorithm comes in different levels of degrees. His tweet was related to someone who was impacted by the algorithm and Matt Cutts responded to him saying "you still have a very mild case of Penguin." Here is Matt's tweet: @chipnicodemus I'd re [...]


How To Massively Scale Ethical Link Building FTW

shutterstock_105475358-chain-links

The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014 is obvious: scale your processes that generate high quality targets and content opportunities for linkbuilding across the spectrum of all types of linkbuilding.


Google Takes Action On Seven Link Networks In Japan

google-japan-featured Google's head of search spam, Matt Cutts, announced on Twitter this morning that Google has "taken action" on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google's Cutts said the action they took on the seven Japanese link networks happened over the past "few months." How would you know if your site was impacted? Well, it likely only impacts Japanese related sites that participated in link networks within that [...]


Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google-Wall Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you can specify if it is toll-free, suitable for the hearing-impaired, and whether the number is global or serves specific countries. Technically, you can specify more than those four categories but Google only will display those in the rich snippets. Google has added more details over here. Hours O [...]


Secrets Of Successful Enterprise SEO Part III: Build A Business Case

SEL-2 A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus on driving their business by numbers -- something that has been ingrained into me ever since my time there. The part that wasn't so fun at Bradford was being the only search marketer in a half-billion-dollar organization trying to build up [...]


Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

google-apps-featured On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google's search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you also have their app on your device, clicking on that link will open the app and take you right to the content within the app that is related to your query. In December, the first apps started appearing to support app indexing, including the IMDb Android app. Google a [...]


Google Fixing Reverse DNS GoogleBot Verification

Google Webmaster Tools - Facebook Featured Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was "no such host is known," but the activity webmasters noticed was that it did appear to be a legit Google crawler. Google's John Mueller confirmed on my Google+ post that this was indeed an issue on Google's end. Temporarily they have stopped GoogleBot activity in those IP ranges and will fix the issue before they continue [...]


Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics

Matt Cutts screen shot March 2014 In an interesting video released by Matt Cutts, Google's head of webspam, Matt answers the question on how Google separates the concept of popularity from authority. The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he gave was that porn sites are often way more popular than government or organization sites but government sites are often more authoritative than porn sites. So the two concepts are different. Matt then explained in more detail the concept of being popular within a topic, or maybe being more authoritativ [...]


Google Tests Product Images Within Organic Listings

google-organic-product-images-1396354303 It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic listing that shows not just rich snippet data for pricing and stock but also a product image: I personally cannot reproduce this but some others can. We asked Google for a comment but have not heard back from them about this within 24 hours. We see these product images often in Google Product Listing Ads but never within the free listing [...]


Google’s Matt Cutts April Fools Video: No We Won’t Stop Changing; While Shirt Constantly Changes

matt-cutts-shirt-trick If you didn't have enough April Fools day fun today, here is one more for you. In today's video from Matt Cutts, Matt answered a real question from Dave in the UK, who asked, "When will Google stop updating its search results?" The answer was never! And to prove his point, Matt animated his shirt to change different colors and then overlay flowers on top of the shirt. I made an animated GIF image to show the various colors and tricks with the shirt but the video is below. In short, Google won't stop changing, like Matt's shirt that day. [...]


Google’s Matt Cutts On How They Evaluate New Search Algorithms

matt-cutts-algo-change-eval Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another? Matt Cutts breaks it down to about three steps of the evaluation process: (1) They test the algorithm offline, benchmarking how the results rank with the new algorithms and if the [...]


IE8 Users Don’t Get Forwarded To Google Secure Search

Internet Explorer At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older browser. Webmasters may notice referrer data from IE8 visitors coming from Google turning on and off as a result of this work. Users of other IE versions are still sent to secure search. With this current switch, the full set of referrer data including the keyword used in the quer [...]


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