Google's head of search spam, Matt Cutts, posted a new video about a new change coming to Google's search results related to the diversity of the results being displayed. Matt said that Google is launching "soon" a new change that will make it less likely to see results from the same domain name, if you already have been shown that domain name in previous results three or four times before. Matt explained that once you've seen a cluster of about four results from a specific domain name, the subsequent pages are going to be less likely to show you results from that domain name. To explain [...]

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Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New "organization markup" support that Google has announced won't do that, but it might be useful for putting your logo in Google Knowledge Graph boxes. Author Images Many are familiar with authorship images that appear next to some stories, such as this example: That's where I did a search for "google bing," and one of my own articles came up in the top results. My picture appears next to the article because I've gone through the steps to identify [...]

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What a week it's been where Google and SEO are concerned. The company, via Matt Cutts, has issued several warnings about things to come -- and, late Tuesday night, also revealed that it's just acted against another link network. In a pair of tweets, Cutts -- the head of Google's webspam team -- said that Google has taken action against "several thousand" link sellers that were part of a link network that bought and sold links that pass PageRank. In addition to mattcutts.com/blog/what-to-e… it's safe to assume webspam will continue to tackle link networks that violate our guidelines as we [...]

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Yesterday, we covered and summarized the ten future Google SEO changes coming to Google's search results by the end of this summer. But today, I wanted to pull out one point where Google's head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking boost for being that authority. Google has long done this within Google News, but this seems to be the first time it's talking about trying to determine subject authorities within Web search. The portion of the video of when Matt Cutts talks about authority boost starts at 4 min [...]

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If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there's a lot of talk about how social is "taking over," how "content is king," and how search engine optimization is "dead" -- with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn't it? SEO is "Dead" -- Or Is It? Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’r [...]

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A video from Matt Cutts, Google's head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The primary question Matt asked and answered was, "What should we expect in the next few months in terms of SEO for Google?" Matt addressed 10 points, all summarized at the end as helping improve the search results by awarding the good sites and hurting the spammers and black hats in the search results. Here are the 10 points Matt addressed in his video, followed by the video itself: 1.  Penguin Updates The next g [...]

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One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don't have a physical location in the searched city. The challenge is that Google appears to not want to show businesses that are not physically located in the searched city if they can avoid it. And, in their guidelines, they are fairly explicit about trying to game the listings, particularly with easily faked addresses like P.O. Boxes: "Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O [...]

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Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google's organic search. I've asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, "We have nothing to announce at this time." They of course added, "We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing." This is nothing new; Google often w [...]

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There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are "no plans" for some type of "publishership" to go live similar to the way it handles authorship. Expectations were raised after Kahena Digital and Standing Dog noted that publishers using rel=publisher can see how their logos would look in Google's Rich Snippets testing tool. However, Google told us generally that this has been working that way in the testing tool for months and that there are [...]

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When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or multinational SEO, then you are managing a complex website strategy that serves multiple locations and languages -- not just one. Lucky for you, most everything you need to know about multilingual and multiregional SEO is listed in this post. So, even if you are a first-timer, you now [...]

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About six months ago, Google's head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won't "benefit your rankings." Since then, we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Maybe it was one fluke, or maybe that particular case was not fair? In fact, Matt has said this numerous times that press release links don't count. The other day, Daniel Tan released another press release, this time on a smaller release site and added the anchor text "l [...]

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Typically, the country-code top level domain (ccTLD) is just that -- a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up registration to everyone. And of course, some top level domains, such as .com, are inherently generic. Google uses the location of a site in its ranking algorithms. A searcher in the UK is more likely to see sites from the UK in results. But [...]

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Google's head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to "put to rest." Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or is currently part of the algorithm. Matt explained that there was a patent named ranking documents, which we covered in our story named Patent: How Google May Trick Search Spammers. He said that was one example of a patent Google holds that is currently not built into the ranking algorithm. Mr. Cutts added th [...]

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Google doesn't always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here's an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana Point. Google instead listed the official page for Dana Point Harbor first: Listing the wrong site first is a relevancy problem. But changing the title of the page to "Dana Point Jet Ski & Kayak Center" is a double-fail. That's Google reinforcing its error, because it's so sure that it's right. See, Google [...]

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In a recently published video, Matt Cutts, Google's head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes. (1) Not having a website or having a website that is not crawlable is the biggest mistake he sees. (2) Not including the right words on the page. The example Matt gave is: don't just write, "Mt. Everest Height" but write, "How high is Mt. Everest?" because that is how people search. (3) Don't think about link building, think about compelling content and marketing. [...]

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What to do if Google sends you a penalty notice, and you can't figure out exactly what it's for? Turn to Google's webmaster help forum, says the head of Google's Web spam team, Matt Cutts. If you're still confused after that, you can file a reconsideration request where you might be given more details. The issue of confusing notices came up this week after Mozilla received a "manual" penalty notice because of a single page of spam found on its site. This followed the BBC receiving an "unnatural link" warning last month because of links pointing to a single page on its site. The good new [...]

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In a recent Matt Cutts video, where the head of Google's search spam team answered the question "Does linking my two sites together violate the quality guidelines?" The short answer is no; but, there is always a but. If you link hundreds of unrelated sites together, then it would violate Google's guidelines. Matt Cutts explained that if you had a few sites, related, part of your network of sites, you can link them together. That is, especially if they are related and useful to each other. But when you start linking thousands of sites together and they are unrelated, then that would be a [...]

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We reported yesterday that Google penalized Mozilla over user generated content. Today, we learn that it was a really, really small penalty that only impacted a single page out of Mozilla's ~22 million webpages. Google's head of search spam, Matt Cutts, added more to the Google thread explaining that this manual penalty was applied in a very granular way. In fact, it only impacted a single page on Mozilla's domain name, blog.mozilla.org/respindola/about. Matt Cutts wrote: In this particular case, it was the url http://blog.mozilla.org/respindola/about/ that we took action on, and that w [...]

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[caption id="" align="alignright" width="300"] Image via Shutterstock[/caption] Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how significant an effect page speed has on actual search engine rankings. While Google may be using it as a signal, it's clearly not an overwhelming signal. Still, regardless of the algorithmic weight page speed has on rankings, we do know that it has a significant impact on site conversions. Every second visitors have to wait for a page to load is a proven loss in sa [...]

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Have user generated content on your site? Pay attention to what those users are doing. That's the takeaway from Google hitting Mozilla with a spam penalty this week, along with another takeaway. Despite Google's saying it's being more transparent about spam actions, people clearly find it hard to know what they're in trouble for. Mozilla Gets A Penalty Search Engine Roundtable spotted the latest flare-up in Google's fight against spam. Chris More, the Web production manager for Mozilla, took to Google's forums for help in dealing with the penalty notice he received. From his post: We got th [...]

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