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SERP feature trends every SEO must know
How can you leverage SERP features to increase your visibility on search and reach more of your target audience?
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
Beware of fake DMCA link requests by AI-generated lawyers
If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.
Google Search launching Signed Exchanges for desktop users
This change impacts sites that utilities dynamic serving with the vary user-agent header.
Google SpamBrain: AI-based spam prevention system launched in 2018
Google said it identified about six-times more spam in 2021 than in 2020.
Google Site Kit gains ideas to write about section
This section pull from the Google Question Hub and is experimental right now.
Google Search Console notices for removing intrusive interstitials
Google's page experience algorithm takes into account intrusive interstitials.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Google’s new highly cited label for top stories now live
Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results.
4 steps to ranking higher on Google with hub and spoke content marketing
Boost keyword rankings and increase traffic with this tried and true strategy.
Google March 2022 product reviews update is finished rolling out
Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.
R.A.C.E to success: A strategic framework to win at SEO
You can find success in your SEO strategy by following these steps.
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Google shares search traffic monitoring dashboard for Data Studio
Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.
How to keep your SEO clients engaged: 8 communication touchpoints
Take the time to review your communication plan to keep your projects on track and your clients happy.
Google Search Console structured data error reporting gains more contextual information
This won't result in more errors, just more descriptive errors to help you debug issues.
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
Google Search adds booking and appointment availability for healthcare providers
This is a pilot with a limited number of providers including MinuteClinic at CVS.
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google Search Console to show event rich results errors for missing locations
You may see an increase in rich results report errors for event schema in Search Console as a result of this change.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
Google refine this search and broaden this search now live in search results
While the things to know and things to consider feature is not fully live yet.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Drive ranking by mastering E.A.T. with content and links
Increase Expertise, Authority and Trustworthiness through masterful content-driven link building.
Google’s ‘Russian invasion of Ukraine’ results includes new search features
The new features include sections for background information, estimated casualties and photos of the conflict.
Google page experience update for desktop done rolling out
After 9-days this page experience update for desktop is now fully rolled out.
Google URL inspection tool bug leading to errors for some
Google is working on fixing the issue to resolve these errors.
Drive ranking in YMYL categories by mastering E.A.T. with content and links
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Webinar: Your guide to scoring Google 5-star reviews
If you don't offer the experience your customer is looking for, your reputation may be at stake.