Google SEO
Search Engine Land is your source for Google SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google rolling out site names and updated favicon logos in search results
Make sure to check out the new site name structured data documentation.
Google replaces its Webmaster Guidelines with Google Search Essentials
Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term "webmaster."
Google adds more example categories of sites that may be impacted by the product reviews update
Three new examples were added to the how to write product reviews Google help document.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
What the new wave of machine learning libraries means for SEO, marketing
There's more to algorithms than Google. Learn about advances in machine learning, how they're used today, and what's in it for you.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
Google releases September 2022 broad core update
This update will take about two weeks to complete and follows the helpful content update that completed last Friday.
Google helpful content update is now done rolling out
The update started on August 25th and completed 15 days later on September 9th.
What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition.
Google: Best to have a primary language one a page and not mix languages
Plus, there is no meta tag to tell Google which language you are using on the page.
Google shares 4 examples of how to improve a meta description
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
Page speed and experience in SEO: 9 ways to eliminate issues
Here's how page speed fits into page experience and SEO, plus tips for how to make your website faster.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.