Into The Lion’s Den: Microsoft Launching Streetside In Germany

bing-streetside-carHoping to avoid the problems that have plagued Google’s Street View service, Microsoft says it will launch its version — Streetside — in Germany next month.

Microsoft Germany tells Deutsche Welle that Streetside vehicles will begin driving in four cities (Nuremberg, Furth, Erlangen and Augsburg) on May 9th. The images should be online sometime this summer. Eventually, Streetside cars will photograph about 50 German cities in the next 18 months.

Google has had all kinds of problems with its Street View service in Germany. Some towns tried blocking Street View almost as soon as Google announced it and some threatened sanctions. Google took the unprecedented step of letting German residents opt-out of having homes and buildings shown, and an estimated 2-3% took them up on that offer. But just a couple weeks ago, a Berlin court ruled that Google’s Street View photography is legal in Germany.

Microsoft’s Thomas Baumgartner tells Deutsche Welle that the company will launch a website on Friday (April 8th) telling German residents where Streetside cars will be driving with four weeks advance notice. Via the same website, Microsoft will also allow German residents to opt out of having their homes/apartments shown on Streetside. And, like Street View, Microsoft will use automated tools to blur faces and license plates in its photos.

As the article points out, though, Streetside may be much less likely to face the stiff resistance that Street View has fought. That’s because “almost nobody” uses Bing in Germany, according to a law professor there. Indeed, according to most estimates, Google has more than 90% market share in Germany.

Related Topics: Legal: Privacy | Microsoft: Bing Streetside


About The Author: is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


SMX - Search Marketing Expo

SearchCap:

Get all the top search stories emailed daily!  

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest Get Search Engine Land on your mobile device!
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

North America

EMEA

APAC

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »



 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide