Yahoo SearchMonkey Accepts Videos, Games & Documents – No Application Required

Mar 12, 2009 at 12:01pm ET by Matt McGee

It just got a lot easier for non-developers to take advantage of the enhanced listings that Yahoo SearchMonkey offers. Yahoo has announced that flash video, games, and documents can now be embedded into Yahoo search results with only a few lines of code — you don’t have to create a special SearchMonkey app.

Video is likely to be a popular use of this new feature, and is the first content type to be supported; games and documents will be supported “in the next month or so,” Yahoo says. SearchMonkey currently supports Flash video players including YouTube, Hulu, Metacafe, and Yahoo Video. An enhanced search result will allow searchers to play the video right from Yahoo’s search results page:

screenshot

Yahoo has a “start” page offering exact code and further support for anyone wanting to take advantage of the new feature. Once you’ve added the new code, Yahoo says your enhanced listings will begin to show after the next time they recrawl your page.

The start page also includes warnings for content producers who may try to game the system (no pun intended): “Do not mark up content that is inappropriate, misleading, or violates any applicable laws.” By making it easier to create enhanced listings, that’s something Yahoo may have to watch carefully.


Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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