How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Topic: Web development
Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
10 technical SEO audit mistakes that lead to bad recommendations
Your crawler can find the symptom. Your audit needs to explain the cause, why it matters, and what should happen next.
Most AI visibility gains are just technical debt repayment
AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.
How to decide whether a keyword deserves its own page
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
AI is building your digital experience. It’s also making it less accessible.
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
AI search can’t verify your business — here’s how to fix it
An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.
SMX Now: Build better site architecture for SEO, AI, and users
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.
Stop saying ‘best practice’ and start bringing proof
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up. Here's how to use it to earn buy-in.
Why proving technical SEO ROI is so difficult
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
SERP Simulator Tool: Preview your Google snippets before they go live
Use our free SERP Simulator to preview Google search snippets, test title tags and meta descriptions, and optimize your pages for higher CTRs.
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
How to prioritize technical SEO fixes by business impact
Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
Google adds Read more links best practices
This was added to the search developer documentation.
Why your website is now the source of truth in local AI search
AI may surface your business, but your website is where decisions happen. Learn how to structure content for visibility, trust, and action.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Canonicalization and SEO: A guide for 2026
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
JavaScript SEO: How to make dynamic content crawlable
Struggling with indexing issues? Learn how search engines handle JavaScript, what to fix, and how to ensure your dynamic content gets discovered and ranked.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Website migrations: a plan to keep your traffic and SEO safe
Worried your website migration will impact site rankings or performance? Done correctly, web migrations are nothing to fear.
How to fix the ‘Server error (5xx)’ error in Google Search Console
Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Top 5 takeaways from the 2024 Web Almanac SEO Chapter
Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.