Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
Topic: Hulu
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
Improve your Google Ads performance: 3 simple setting changes
Learn three quick setting changes to control your Google Ads spend on irrelevant clicks and impressions while improving campaign results.
20 most profitable Google queries revealed during antitrust trial
iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Google search tests new interface for movie, TV show streaming options
Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on […]
Google sets machine learning loose on new ‘Smart’ display campaigns
Automation takes over essentially every aspect of this new campaign format.
SearchCap: Pokemon Go, HTTPS & data experiments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick winsJun 27, 2016 by Ginny Marvin In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global […]
Siri Comes To Apple TV & Could Make Search A Natural Part Of Watching
A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps.
SearchCap: Twitter On Google, Bing Maps Transit & Search Behavior Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Search Tests Colored Dots In Result Snippets Yet another user interface being tested in the Google Mobile search results… 6 Search Tips For Travel Advertising Success Advertisers in the […]
SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Post Search Is Finally Coming To Android Devices Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the […]
Music Is Google’s Latest Ad Test In The Knowledge Panel
Search Google for bands or musicians from Katy Perry to Cat Stevens, and you’ll now see ads appearing in the Knowledge Panel. The ads are Google’s latest effort to test new ad formats and monetize the prominent real estate of the Knowledge Panel. It should also be noted that the ads provide Google’s own streaming […]
Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant
Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that Google Now does (providing reminders and notifications regarding dates, meetings and […]
Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a screenshot showing the ads […]
Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]
Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work. On the […]
Google Adds TV Listings, But The Results Aren’t Ready For Prime Time
Hurray! Google has added TV episode listings to its search results, the company announced today. What’s not to like? Perhaps that they don’t work as well as they could and are disappointing compared to what Google’s TV listings are like within Google TV. You remember Google TV, right? Google Search: Now With TV Episodes Google […]
Google, Mobile Search And The Paradox Of Competition
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies […]
SearchCap: The Day In Search, December 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s In Your 2013 SEO Playbook? I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my […]
Ask’s New App Search To Be Powered By Quixey
Quixey and Ask have entered into a deal in which apps from Quixey’s database, whether for mobile or the PC, will be integrated into search results. It’s going live today and should be rolling out now, although it’s not yet live for me. Apps in Ask search results will be from Android, iOS, Windows Phone and […]
SearchCap: The Day In Search, August 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets Interactive With Olympics Logos Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the Olympics. But today that trend has changed […]