Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services

local-search-mapA local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization.

Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and turnover, clients and industries, marketing and sales, services and tasks, and future outlooks. The majority of survey respondents included freelancers, small digital agencies and web designers, with a total of 1,409 respondents.

On-site SEO and Google+ optimization were the most in-demand services, out-ranking Web development, link building, PPC, content creation and optimization, and social media marketing. Less than five percent of customers requested affiliate marketing.

BrightLocal noted that services most often requested by customers reflected the services mostly likely offered by SEO agencies, “In the local arena, digital marketing is driven by the supply side because knowledge resides firmly in the minds of SEOs and digital marketing professionals.”

Brightlocal local seo industry survey 2013

Survey responses showed that individual client earnings ranged from less than $100 per month to over $5,000, with 70 percent paying under $1,000 per month for SEO services, and 28 percent paying between $500 to $1,000 per month. When asked about revenue turnover, 34 percent of respondents had turnover less than $30,000 in the last 12 months, while 17 percent claimed to have $500,000 or more.

Brightlocal local seo industry survey 2013

More than 80 percent of respondents said general search was the most effective online channel when it came to generating customers for clients. Local search and PPC rounded out the top three most effective online channels, with classified websites, display advertising and daily deals ranking least effective.

Brighlocal local seo industry survey 2013

When it comes to marketing their own business, 91 percent of survey respondents said word-of-mouth was the most successful tool for gaining new clients, while only 46 percent gave credit to SEO, which ranked second. Of all the social networks, Linkedin was the most popular for finding leads with 18 percent of respondents favoring the professional networking site over Facebook and Twitter.

most effective channels for attracting to clients

For the remainder of 2013, 82 percent of respondents said they plan to recruit new staff this year and 93 percent said they expect their business to grow by year’s end. Most all of the survey respondents have a positive outlook for 2013, with 84 percent of the SEO professionals surveyed confident it will be a good or great year.

Related Topics: Channel: SEO | Search Marketing: Local Search Marketing | SEM Industry | SEM Industry: Outsourcing | SEO: Local | Stats: General


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/JadonTechnology jadon_technology

    nice and well arrange information

  • http://www.ersintezcan.com/ SEO Uzmanı

    SEO adına güzel bir yazı. Teşekkür ederiz. SEO uzmanlarına ihtiyaç var http://www.ersintezcan.com

  • http://www.manual-submissions.com/ Michiel Van Kets

    that’s in fact really interesting; that’s more than 50% of the clients ordering between $250 and $1000 per month; that’s not really that much if you order from a local company with all those taxes

  • Sophia

    Local seo services plays a major role in online marketing as well as digital marketing. Before choosing any seo company you can read company policies and information. so that you can understand some what which company is good.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide