Google Search clicks to news publishers rose 8x on Election Day
Click-through rates climbed from 2.6% to 6.3% as Google displayed live election results and Top Stories instead of AI Overviews.
Topic: LinkedIn
Google AI opt-out test finds unexpected drop in organic clicks
Appearing in both AI answers and traditional organic search results could build trust and increase clicks, according to a small test.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Google Ads adds ‘All Conversions’ tab to simplify conversion tracking and audits
Google Ads introduces an All Conversions tab, making it easier to review conversion settings, troubleshoot tracking issues and audit accounts.
Why the SEO industry needs in-person meetups
The SEO community hasn't disappeared. It's just harder to find everyone in one place. Here's why meeting offline is worth another look.
Human-first SEO: The risks of optimizing for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention instead.
Google Ads tests ad group-level seasonal adjustments for App campaigns
Google Ads is testing ad group-level seasonal adjustments for App campaigns, allowing more control over Smart Bidding during promotions.
49 AWESOME video marketing statistics
Looking for up-to-date video marketing statistics? This list of new, current stats has you covered.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Google Ads adds new image and video sourcing options to Performance Max
Google Ads is automatically sourcing up to 10 videos for PMax campaigns, giving advertisers more creative options but requiring careful oversight.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
How to create quality SEO content (the QRIES approach)
Learn to create engaging SEO content with the QRIES framework: a proven system for higher rankings and better reader engagement.
Affiliate marketing: Tips, tricks, and best practices for 2026
Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.
Google Ads asset group A/B testing toggle spotted in Performance Max
A new Google Ads toggle could let Performance Max advertisers A/B test different creative messaging within asset groups.
How to build an AI-powered SEO outreach workflow
Backlink gaps, AI citations, and a vibe-coded app come together in a one-person SEO outreach workflow.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
Search Engine Land Awards 2026: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. Winners will be announced Oct. 26.
Google Ads AI Max spotted automatically enabled in some Ad Grants accounts
Google Ads is reportedly enabling AI Max in some Ad Grants accounts, raising concerns about search relevance and click-through rates.
Google Local Services Ads removes featured professionals
Google Local Services Ads is removing featured professionals and making headshots optional without affecting ad serving.
How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Human experience is your content’s biggest differentiator
Anyone can produce average content with AI. Here's how the human element you already have access to becomes your edge.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
I tested six AI content tools: These are the ones worth using
We’ve tested 20+ AI writer tools and narrowed our recommendations down to 6 of the best.
Google Ads adds Search terms and ad combinations report for AI Max
Google Ads’ new AI Max report gives advertisers clearer insights into search terms, ad copy and landing pages
Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
23 content marketing examples that drive results in 2026
Explore 23 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
28 AWESOME content marketing tools
Deciding what content marketing tools to add to your suite in 2026? Check out this updated list of the best free and paid tools.
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Google Ads tests Video Campaign Groups for cross-campaign reach and frequency
Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Google Search Console performance report filter allows selection of multiple countries
Google now lets you select multiple countries at the same time when filtering the performance report within Google Search Console.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.