Super Bowl Sparks Twitter Record For Sporting Event

Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: 4,064 Tweets were sent at 10:07:16 p.m. EST, according to Twitter.

The previous TPS record, of 3,283, was set during Japan’s 3-1 win over Denmark during the World Cup soccer tournament last summer. In fact, the Super Bowl was so much more popular for Tweets that the World Cup record was surpassed six times over the course of the game. Early touchdowns by the teams and the halftime show were the inspirations for these spikes.

Image courtesy Twitter

The all-time TPS peak wasn’t sporting-event related, coming just after midnight in Japan on New Year’s Eve/Day.

Interestingly, the most Tweeted-about subjects weren’t the game or the players. Twitter says musician Usher was the most talked-about person during the Super Bowl, with his appearance during the halftime show performance, plus further talk about him, winning him the title. The Black Eyed Peas were next most discussed, with Slash, Eminem and Christina Aguilera following behind. The most mentioned player, Aaron Rodgers, came in sixth.

Among brands who bought Super Bowl commercials, Doritos’ “Pug Attack” spot was the most talked-about. Audi and Pepsi came in second and third, followed by Chevy, Coca-Cola and Groupon.

Related Topics: Channel: Social | Stats | Twitter


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • ClickWebDesign

    I would not have guessed that most tweets weren’t about the game!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide